15 SEO Benefits You Need to Know

15 SEO Benefits You Need to Know Table of Contents   Share this Article Facebook-f Linkedin Twitter Pinterest Tumblr Twitch Optimize Your Website Faster with SEO.com Effortlessly find opportunities and monitor performance with this user-friendly tool designed by the SEO experts at WebFX! Try it For Free HOME BLOGS SEO 15 SEO Benefits You Need to Know in 2024 Top 15 SEO Benefits 1. SEO Improves Your Digital Marketing ROI 2. SEO Boosts Your Credibility 3. SEO Drives High-Quality Traffic to Your Website 4. SEO Measures Your Success with Real Numbers 5. SEO Promotes Your Company All Day, Every Day 6. SEO Targets Every Stage of the Buying Funnel 7. SEO Increases Brand Awareness 8. SEO Generates More Leads, Sales, and Market Share 9. SEO Maximizes the Success of Your PPC Campaigns 10. SEO Helps You Outrank Your Toughest Competitors 11. SEO Makes Your Digital Marketing Strategy Stronger 12. SEO Reaches Every Member of Your Target Audience 13. SEO Decreases Advertising Costs 14. SEO Improves Local Marketing Efforts 15. SEO Drives Long-Term Success If you’re looking for ways to grow your business in 2024, SEO (Search Engine Optimization) is one of the best investments you can make. But what exactly can SEO do for you? In this blog, we’ll cover 15 SEO benefits you need to know in 2024 and show you how optimizing your website can help take your business to the next level. What is SEO? Before we dive into the benefits, let’s quickly define SEO. SEO is the process of improving your website’s ranking on search engines like Google. The higher you rank, the more visible your website becomes, which can drive more traffic, generate leads, and ultimately boost your business. SEO benefit #1: SEO Improves Your Digital Marketing ROI First on our list of the benefits of SEO is improving your digital marketing ROI. When you invest in digital marketing strategies, you want to earn the highest return on investment (ROI) possible. With a smart and competitive SEO strategy, you can expect an impressive ROI. Why? When it comes to search engines, they offer a close rate of almost 15 percent for new leads. That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — that’s a massive advantage of SEO. That means you can increase your lead conversion rate by almost 13 percent. To put that in perspective, imagine that your average lead is worth about $800 and that you sign about 20 new leads a month. With digital marketing and SEO, you’ll sign 23 new leads a month — that translates to an additional $2,400 a month, which means $28,000 in additional revenue a year. For many businesses, that revenue increase is one of the biggest benefits of SEO. That additional revenue from search, however, depends on SEO. If your website ranks at the bottom of search results on page two, three, or four, users won’t find your business. They’ll stick to the first page of results, which means you won’t generate leads from Google or any other search engine. It also means you won’t see that additional $28,000 in revenue, either. SEO benefit #2: SEO Boosts Your Credibility One of the best benefits of SEO (and the most overlooked) is how it improves your credibility among consumers. Ranking on the first page of search results signals to users that Google — or another search engine, like Bing — trusts your website. That’s one reason why 75 percent of users stick to the first page of search results. They trust search engines to filter results for them, eliminating spammy websites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites. These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible. They also emphasize that your webpage answers a user’s query, such as, “how to clean an inside AC unit.” Another way SEO can boost your credibility? By optimizing your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company. It can also feature reviews from Google users. These reviews are critical to building credibility, as well as driving sales. Shoppers place a lot of trust in reviews, which is why 80 percent of consumers say that online reviews have changed their minds about purchasing a product. That’s immense, and with SEO, you can maximize the impact of your company’s reviews. SEO benefit #3: SEO drives high-quality traffic to your website When it comes to the importance of SEO, its ability to drive high-quality traffic to your website is a massive benefit. SEO also helps you earn more high-quality traffic to your website. Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results. Plus, you’re reaching your target audience at a prime time. They’re looking for you — not driving to work or watching the TV — which means you have their full attention. It also means they’re more likely to act on your calls-to-action (CTAs), whether it’s an invite to call your team or like your Facebook page. That difference in user intent is one reason why 89 percent of marketers say they have a successful strategy thanks to the benefits of SEO. SEO benefit #4: SEO measures your success with real numbers It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies. The best part is that you can access your digital marketing analytics in real time. With Google Analytics, as well as other web analytics tools, it’s easy to assess the performance of your SEO strategies. A few metrics to monitor include your website traffic, bounce rate, conversions, and time on site. Marketing software, like MarketingCloudFX,